Campaign Destination Lifestyle

#HoosiersByChoice Marketing Campaign by Indiana Destination Development Corporation

Showcase of Indiana as a great place to live and why people from other places have chosen to stay.

Launched on the end of January 2021, “Hoosiers By Choice” is a new quality of life initiative that showcasing Indiana as a great place to live and why people from other places have chosen to stay.

Powered by the Indiana Association of Realtors, the Hoosiers by Choice campaign is launched by Lieutenant Government Suzanne Crouch and the Indiana Destination Development Corporation (IDDC) and encouraging others to move to Hoosier state.

Planned to run throughout 2021, the campaign features people who have moved to Indiana and chosen to make the Hoosier State their permanent home.

According to IDDC, the new Hoosiers by Choice campaign is part of an effort to better tell Indiana’s story. The campaign will help showcase the benefits of living in the Hoosier State for everyone, but also complement the state’s economic development efforts.

The Hoosiers by Choice campaign itself is focused on anyone who might have an interest in working and living in Indiana. The campaign was launched after studies have shown the number of people moving into Indiana has increased in recent years. A 2018 report from the National Movers Study found 51.3% of state-to-state moves involving Indiana were in-bound. However, the same report indicates Indiana had slightly more outbound movers in 2019 and 2020.

As working remotely become a new kind of work, the campaign is also focused on attracting talent and so the tech talent that’s outside the state that could potentially be moving to work for the businesses in Indiana or to even remote work from Indiana to whatever businesses they are affiliated with.

As part of the Hoosiers by Choice campaign, a new website – – also has been developed as the main hub that feature stories of those who moved and decided to remain in Indiana, including Indiana Fever General Manager Tamika Catchings.

Introducing, Hoosiers by Choice video campaign
WNBA Legend Tamika Catchings is a Hoosier by Choice!, video campaign

The Hoosiers by Choice campaign is planned to feature new videos every week with more people telling their story.

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