Business Destination Hospitality

#ReDiscoverNewWest, Food and Beverage Campaign by New Westminster, Canada

Local campaign to showcase the many delicious options available in New Westminster's diverse food and beverage scene.

Launched on February 8, 2021, Rediscover New West (#ReDiscoverNewWest) is local campaign of The City of New Westminster, Canada, that invited New West residents to rediscover local eateries that have been hard hit by the COVID-19 pandemic.

Focused on all of eateries, includes bars, cafes, restaurants on the first phase of the campaign, The City of New Westminster is teaming up with the Downtown New West BIA, Tourism New Westminster and the Uptown Business Association. The Rediscover New West campaign also includes the little take-out joints and the big, big restaurants as well.

Developed by a subgroup of the city’s business and local economy pandemic response task force, Rediscover New West is a campaign that promotes locals and nearly locals to rediscover all the great things that the locals loved about New Westminster. The campaign includes businesses in all neighbourhoods of the city, including 12th Street, Sapperton, uptown, downtown and Brow of the Hill.

As part of the long term campaign strategy, the future campaigns is planned to incorporate other sectors, such as retail, service or health care businesses.

The #ReDiscoverNewWest campaign includes a series of contests, from posting online about your favourite hidden gem or thanking a supportive restaurant owner, server or bartender. Each week, a new opportunity will be offered that gives folks a chance to win a $200 gift card to a New Westminster eatery.

Organizations involved in the campaign are hoping #ReDiscoverNewWest will entice residents to check out local restaurants, cafes, bars, and eateries at a time when they really need the community’s support.

ReDiscover New West 2021 video ad campaign
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