Destination Events Technology

SingapoReimagine MICE Virtual Show, 3D Trade Show by Singapore Tourism Board

Virtual 3D trade show to connect meetings, incentives, conventions and exhibitions (MICE) players with suppliers.

Launched on February 10, 2021, SingapoReimagine MICE Virtual Show is two-day virtual trade show that will be held on March 3 and 4 and aimed to leverage technology to catalyse the industry’s recovery and generate business opportunities for industry players.

Organised by the Singapore Tourism Board (STB), the SingapoReimagine Mice Virtual Show is its first such collaboration with local MICE players. The event itself is part of the SingapoReimagine initiative that launched by STB on November 2020 to bring together tourism stakeholders to share ideas on how to reset and revive tourism.

As a result of global lockdowns, border closures and other precautionary measures, Singapore’s MICE industry is among the hardest hit by the Covid-19 pandemic. Several hundred events having been postponed or cancelled in 2020.

According to STB, Singapore has started its journey to reimagine the future of business events and they are doing so in partnership with their MICE industry to push new boundaries using technology and creativity.

Singapore Reimagines Tourism video
SingapoReimagine video campaign

The SingapoReimagine Mice Virtual Show demonstrates how Singapore is transforming industry models to seize new opportunities, and underlines its reputation as a safe, trusted and innovative destination for business events. About 700 participants are expected to attend the virtual trade show.

Through a Web browser, participants can access the trade show floor with their mobile devices and connect with exhibitors such as Gardens by the Bay, Singapore Airlines and Sentosa Development Corporation.

Participants can also have one-to-one virtual meetings with leading suppliers like hotels, convention centres and tour operators, as well as a live panel discussion with industry leaders on organising pilot MICE events in Singapore.

The SingapoReimagine Mice Virtual Show will feature a locally curated programme with live-streamed cultural and leisure tours, as well as culinary masterclasses by celebrity chefs.

These will include live cultural tours in Waterloo Street and Little India, and masterclasses such as one by Malcolm Lee, chef and owner of the world’s first Michelin-starred Peranakan restaurant, Candlenut.

STB has partnered local event organisers such as MICE Neurol, Aspen Event Planners and TLC Events, which are all experienced in hosting digital events, to put together the virtual trade show.

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