Launched on February 11, 2021, ‘Look Out for ME’ campaign is a marketing and education to support responsible recreation in the Maine outdoors.
The Maine Office of Tourism (MOT), in partnership with the Maine Office of Outdoor Recreation, designed Look Out for ME initiative with the goal to ensure that visitors and residents alike venture out safely and responsibly, with a great respect for the land and waters.
Look Out for ME is patterned after the work of the Recreate Responsibly Coalition, a national effort to share best practices to protect ourselves and our natural landscapes. The public health crisis caused by COVID-19 has raised the importance of being outdoors for health and wellness benefits. People are seeking refuge and relief in outdoor exploration with 2020 seeing a substantial increase in the number of people spending time in nature, exploring new places and trying activities for the first time.
As part of the campaign, with input from leaders in the outdoor recreation industry, the Maine Department of Agriculture, Conservation and Forestry’s Bureau of Parks & Lands and the Maine Department of Inland Fisheries & Wildlife, MOT also developed a communications tool that is meant as an asset to be shared with both the public and private sectors to reinforce Maine’s outdoor brand and ensure respect and care for the natural resources.
The Maine Office of Tourism will complement the initiative with paid digital and print advertising and roll out a summer advertising plan in April 2021.