Campaign Destination

#SanJoseLove Season, Social Media Marketing Campaign by Visit San Jose

Social media campaign adds to Valentine's Day celebration by encouraging community participation.

Announced by Visit San Jose, the official destination marketing organization for the City of San Jose, on February 12, 2021, #SanJoseLove Season is (annual) campaign of the city that dedicated to showcase the excellence, the resiliency and the passion of the people and small businesses of San Jose.

According Visit San Jose, there’s so much to love about the city. From outdoor adventures, diverse arts and culture, to a thriving foodie scene, the Silicon Valley’s capital city has a lot to offer. Therefore, the campaign is invite fans to declare their love for a local business, artist or organization that make San Jose great.

This year, the social media campaign features custom-designed GIFs and a newsletter series interviewing the City of San Jose’s 2021 Creative Ambassadors. Fans are invited to share their own San Jose love stories using these GIFs and the hashtag #sanjoselove. Select stories will be featured on Visit San Jose’s social media channels at handle @visitsanjose

The all-digital event adds onto the Valentine’s Day sentiment of celebrating love with custom #sanjoselove themed animated GIFs and virtual stickers available via Visit San Jose’s GIPHY channel and on social media platforms Facebook, Instagram and Twitter. The animated artwork can be found under search term sanjoselove in the GIF search bar and invites users to declare their love for a San Jose small business.

Virtual visitors can also live like a local through special interviews with the City of San Jose’s 2021 Creative Ambassadors. These artists were selected by the City’s Office of Cultural Affairs to champion the power of creative expression and to engage residents across neighborhoods and all artistic disciplines. Interviews will be shared on the Visit San Jose newsletter.

San Jose Love: Conversation Hearts video campaign
San Jose Love: Interviews video adverts
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