Launched by Tourism Vancouver on February 15, 2021, “Love Vancouver” is local campaign that encourage Vancouverites to get out and see the city and then post about it on social media using the “#LoveVancouver” tag.
The COVID-19 pandemic and the ensuing travel restrictions have wreaked havoc on tourism industries across the country, and in Vancouver tourism revenue is estimated to have dropped off by more than two-thirds.
Current health restrictions in B.C. also ask people to avoid non-essential travel outside of their health region as a way of curbing the spread of the coronavirus.
By encouraging residents to explore their own city in COVID-safe ways, Tourism Vancouver hopes it will mean transmission decreases and that travel restrictions can be lifted sooner which would allow for leisure travel within the province in time for spring break.
Tourism businesses in Vancouver are also hoping residents will put more money into the beleaguered industry by taking advantage of the sights and sounds of their own city while following COVID-19 health measures.
As part of the “Love Vancouver” social media campaign, a dedicated campaign page is created and invites residents to “Fall in love with Vancouver all over again!” as well as provides ideas on local activities.
Tourism Vancouver also provided branded #LoveVancouver campaign toolkit that can be used by tourism business, as well as Vancouverites, to spread the word about the campaign on social media like Facebook, Twitter and Instagram.