Campaign Destination

Discover Your Panama, Tourism Marketing Campaign by PROMTUR Panama

New tourism campaign of Panama that encourages potential visitors to discover the type of travel that best suits their personality.

Launched on February 16, 2021, “Discover Your Panama” is the new tourism campaign that encourages potential visitors to discover the type of travel that best suits their personality.

Discover Your Panama campaign encourage travelers to discover iconic experiences Panama has to offer through the country’s three core Heritage Experiences: Cultural, Green and Blue. From exploring the never-ending waterfalls at Santa Fé National Park to discovering Panama’s best gastronomic experiences in Casco Antiguo.

The three core Heritage Experience are :

  • Cultural Heritage experiences celebrates Panama’s multifaceted culture, from gastronomy to art, history, indigenous culture and more.
  • Green Heritage experiennces promotes Panama’s unique biodiversity across National Parks, protected areas and private reserves in Panama’s neotropical rainforest.
  • Blue Heritage highlights Panama’s ocean wonders, marine life and breathtaking beaches.

Based on personal selections, travelers will be assigned a mix of experiences offered by Panama. Participants can pick five activities they would love to experience in Panama to generate their unique Traveler Profile, providing a customized breakdown of their traveler personality and suggested Heritage Experience mix.

As part of the campaign, participants also can share the results of their Traveler Profile with their social media followers and encourage them to “Discover Your Panama”.

Participants can also gain inspiration from featured experienced travelers’ profiles, from the likes of prominent travel influencers and bloggers, including Drew Binsky, Estefi Colombo, Alejandro Escallón and Manu and Matheus to name a few.

The campaign alse includes crafted “Discover Your Panama” page campaign on the website ( as part of the communication tool. Website visitors can turn their dream itinerary into reality by entering a sweepstake for a chance to win an unforgettable seven-day trip to Panama with one guest of their choice. The trip will include hotel stays, round-trip flights and tours to enjoy the country’s iconic experiences.

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