Debuted on February 14, 2021, “Sydney Love It Like You Mean It” campaign is a full program and multi-channel campaign includes radio, billboards, digital and social advertising promoting experiences and attractions across Greater Sydney.
Designed to urge Sydneysiders to get out and support local businesses, the campaign also includes a new television commercial launched over the weekend during the Australian Open.
The “Sydney Love It Like You Mean It” campaign was created entirely in house by Destination NSW and aims to encourage Sydney residents to play a role in driving the economic recovery of Sydney’s businesses after the impact of the COVID-19 pandemic.
From stylish hotels to award-winning restaurants, buzzy small bars, captivating galleries and exhilarating adventures, there’s a new experience for every day in Sydney. By the campaign, Sydneysiders are encouraged to eat out, visit attractions, museums and galleries, go shopping or enjoy a ‘playcation’.
The more Sydneysiders who book a multi-day staycation in the city, or get out and enjoy a meal, a performance, indulge in retail therapy or visit the many attractions, the faster business confidence will be restored, as those tills start ringing again.
Aligned with the state-wide tourism recovery campaign, “Love NSW”, the “Sydney Love It Like You Mean It” campaign also send message that Sydney businesses still need locals to help with their recovery due to the impact of travel restrictions.
As part of the state wide campaign, the campaign will also complement other Government initiatives such as Sunset Piazza and Dine & Discover to restore vibrancy to Greater Sydney and be a welcome boost to get businesses back on track.