Business Campaign Destination

#AngkorLikeNeverBefore, Social Media Campaign of Angkot Wat, Cambodia

Social media based domestic tourism campaign to revive Siem Rap, Cambodia, as travel hotspot.

Launched by Cambodia Hotel Association (CHA), Siem Reap chapter, #AngkorLikeNeverBefore is social media campaign that aimed to help the recovery of the tourist sector in Siem Reap, a travel hotspot which has been hit hard by the effects of COVID-19.

The #AngkorLikeNeverBefore campaign feature Angkor Wat temple as the iconic travel hotspot to attract people, both local and foreign, to come to visit while they will not be bothered by crowds of other tourists.

According CHA Siemm Rap, the campaign is also drives home the unique opportunity which remains for domestic tourists. It send us the message that only once in a lifetime you have the chance to have the temples all to yourself. Without the crowds, the temples regain its inexplicable magic.

As part of the campaign toolkit, a video commercial has been created to showcases the “ethereal experience” of visiting Angkor Archaeological Park and the magnificent remains of the different capitals of the Khmer Empire, from the 9th to the 15th century.

Filmed by well-known Hungarian photographer and videographer Antal Gabelics, the video commercial feature a Cambodian woman twirling in one of the many breathtakingly empty temples, highlighting that the temples are empty and waiting for you.

As destination, Cambodia’s famed Angkor Archaeological Park received 399,720 international visitors during the first 11 months of 2020, a decrease of nearly 80 per cent over the same period the year before, according to the state-owned Angkor Enterprise.

Before the COVID-19 pandemic, tourism in Cambodia contributed 35 percent of the country’s GDP, with hundreds of thousands of local workers, talents and hotels being the “backbone” of the industry. However, the sector has run into one of the biggest crises in modern history due to international travel restrictions and fear of the coronavirus.

However, Cambodia has been globally recognised as “one of the safest countries to visit during the COVID-19 crisis”, with the third lowest number of confirmed cases in the world, thanks to the government’s effective and timely response.

AngkorLikeNeverBefore video commercial
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