Announced by Discover The Palm Beaches (DTPB), the official tourism marketing corporation for Palm Beach County, in Southeast Florida, on February 15, 2021, “The Original, The One, The Only, The Palm Beaches.’ destination’s new brand that designed to revitalize tourism, drive occupancy across the destination and bring revenue into the community.
According DPTB, the integrated marketing campaign showcase The Palm Beaches’ rich history as America’s First Resort Destination, a renowned warm weather getaway for over 125 years. The Palm Beaches has remained enduring and timeless, and through our campaign we seek to remind travelers of this gentler side of the sunshine state. For generations The Palm Beaches has provided matchless service that complements its definitive reputation as a world-renowned vacation destination.
The brand campaign will be featured in select markets through a combination of social, digital and broadcast advertisements, boasting stunning visuals of The Palm Beaches’ cleaner sands, warmer waters and fewer crowds as well as picturesque scenes of the destination’s many iconic landmarks. In turn, reminding travelers where genuine hospitality started. The golden age of travel is back – romantic beach escapes, breeze-filled days and elegant nights – in The Palm Beaches, the nation’s resort capital.
By tapping into the nostalgia that surrounds beach vacations and resort stays, DTPB strategic advertisements are sure to remind travelers what sets The Palm Beaches apart. The destination is the keeper of a flame, a representation of the gilded age of travel, and as the world continues to evolve and change there is no reason travelers should have to sacrifice the vacation experiences they have grown accustom to.