Business Campaign Destination

#BecauseImALondoner, Citywide Local Business Campaign of London

London's consumer-facing campaign to build consumer confidence and encourage a responsible recovery in consumer spending.

Debuted on June 2020, #BecauseImALondoner is London’s citywide campaign that aimed to join Londoners as a united community, committed to helping renew the city.

Led by an Alliance of more than 100 major London businesses and brought together by London & Partners and supported by the Mayor of London, London Councils and Transport for London, the campaign brings together London’s businesses, brands, cultural organisations and city authorities to sustainably kickstart London’s consumer economy as a collective response to the Coronavirus pandemic.

The campaign, backed by Alliance members including Mastercard and O2, supported by Salesforce and strategic partners Adam&EveDDB, is encouraging further support from across London’s business ecosystem and seeks to inspire large brands, small businesses and Londoners to join in and be part of building a responsible part of promoting consumer confidence.

The “Because I’m a Londoner” campaign forms one part of the Mayor of London’s #LondonTogether initiative, which brings Londoners together in this challenging time through helping them access the information and support they need and shining a light on great examples of community action taking place across the city. The campaign will encourage responsible behaviour, in full alignment with Government and public health advice.

The London Alliance is running the Because I’m a Londoner campaign to inspire Londoners to safely explore their own areas and support local businesses, boosting consumer confidence and stimulating spending, to help the city reshape and recover. It will support London’s culture, retail, hospitality and events sectors to thrive while we adapt to life after coronavirus lockdown is lifted, saving the jobs of some of the most vulnerable Londoners, and securing the unique culture and lifestyle that make London a global magnet for talent and investment.

As part of the campaign, the Alliance invite business to get involved in several different ways :

  • Sign up to join the London Alliance: download the free-to-use marketing assets – accessed via a dedicated website at:
  • Join businesses across London in a social conversation highlighting London’s amazing local areas, using the hashtag #BecauseImALondoner
  • Encourage other businesses and their networks to share stories across their own channels using the campaign hashtag
Because I’m A Londoner trailer video advert
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