Campaign Destination

Mountain Biking in Finnish Lapland, Sustainable Campaign by Tourism Finland

Lapland as the sustainable tourism and outdoor adventure destination packed with its untouched nature and wilderness.

Released on January 2021, the “Mountain Biking in Finnish Lapland” is campaign’s video series of mountain biking in Finnish Lapland, that designed to promote Findland as sustainable destination as well as outdoor adventure destination.

Lapland itself is know also as mountain bike paradise that packed with varied routes and unique trails. No matter the time of year, mountain bike riders can satisfy their need for speed and distance while experiencing stunning Arctic landscapes.

The videos showcase Lapland’s cycling trails and routes that open for use all year-round, from Fiskars Village Trail Center, Ivalo, Yllas, Rovaniemi, Kiilopaa / Urho Kekkonen National Park, to Kaldoaivi Wilderness Area. Lapland offers hundreds and hundreds of kilometers of bike trails and routes for long peaceful treks.

With its untouched nature and wilderness, Finland is is predestined for mountain bike experiences. Finland offers varied routes and unique surroundings for beginners as well as the experienced mountain bikers.

Lapland is Finland’s northernmost region, a sparsely populated area bordering Sweden, Norway, Russia and the Baltic Sea. It’s known for its vast subarctic wilderness, ski resorts and natural phenomena including the midnight sun and the Northern Lights.

As popular as mountain biking is, it’s no surprise that Lapland also hosts several races, great and small.

Mountain Biking in Finnish Lapland, Collage video advert
Mountain Biking in Finnish Lapland, Autumn season video advert
Mountain Biking in Finnish Lapland, Summer season video advert
Mountain Biking in Finnish Lapland, Winter season video advert

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