Campaign Destination

Sound of Lapland, An Audio Journey to The North of Finland

Soothe your soul, refresh your spirit. Travel to Finnish Lapland with the push of a button.

Debuted for the first time on April 2019, Sound of Lapland’s SCAPES is an album of relaxing nature sounds and ambient Lapland life.

Visit Finland and Lapland marketing and communication company, House of Lapland created the compelling sound landscapes to highlight the year-round therapeutic effect and inspiring influence of Lapland’s natural environment.

Three Sound of Lapland recordings released worldwide on Spotify at the end of April 2019 to transport listeners to the calming moments and silence of northern Finland. Accompanying videos also revealed the natural landscapes behind the soothing sounds.

Katariina Imporanta, House of Lapland’s Tourism Program Manager, said: “One of the greatest modern-day health hazards is constant noise pollution – something you can fight by quieting down with the natural soundscapes of Lapland.”

“Going out in nature and listening to natural sounds inspires, calms and strengthens us Finns, and with these sounds, we can share at least a part of this experience with those who haven’t yet been to Lapland.”

“Listening to the Sounds of Lapland not only provides a break, it also takes listeners to another place and helps them to relax; the sounds act as seeds of creativity that will hopefully germinate into art and interpretations. We believe the Sound of Lapland will inspire listeners and draw people to our unique and relaxing landscape.”

Research has shown that even a 15-minute walk in the woods helps to lower stress levels, with a clear trend towards seeking quiet reflection in the natural world by travellers absorbing the quiet of nature, one of the oldest forms of meditation.

Research professor Liisa Tyrväinen, from Natural Resources Institute Finland, said: “Scientific evidence shows that nature clearly helps in recovery from stress and natural sounds are important part of nature experience.”

“An ongoing experimental study at Natural Resources Institute Finland shows that natural sounds and nature video enhanced recovery from stress also at the office short during a break from work.”

To accompany the Sounds of Lapland, specially short videos using a 360-degree filming technique will allow listeners to see as well as hear the natural beauty of Lapland via the website.

Heli Jimenez, Head of International Marketing at Visit Finland, said: “The Sounds of Lapland are an absorbing and new way of branding Finland, and with them, we’ll be able to spread awareness of our incredible country to new target groups via these exciting new channels.”

“The possibilities of sound are endless and we hope to see these sounds and images be used in activities and events worldwide. The sound and natural environment of Lapland is unique; we want to remind people that Lapland offers a clean and therapeutic nature experience no matter what the season.”

In addition to the Sound of Lapland soundscapes on Spotify, a Lapland Sound Collection library of individual sounds of Lapland also available to composers, sound designers and other music enthusiasts. The clanging of a reindeer bell, the crackling of a campfire and even the buzzing of mosquitoes are available to be used freely in songs, commercials, content production or consumers’ own home videos. The album and sound library will hopefully provide inspiration on a broader scale – not just for creative work or for fun, but also for listeners’ personal meditation.

Sound of Lapland, Forestsong (A Wander Through the Woods with Singing Birds) video
Sound of Lapland, Arctic Freeflow (Water Streaming Between Two Fells) video
Sound of Lapland, Frost & Fire (Cabin Life on a Freezing Winter Day) video
Sound of Lapland, Midnight Rider (Mountain Biking Under the Midnight Sun) video
Sound of Lapland, Royal Family (Reindeer Herd Grazing in the Wilderness) video
Sound of Lapland, Whispering Waters (Gentle Waves Rippling in the Nightless Night) video
Sound of Lapland, Ice Jam (River Ice Breaking Up in Late Spring) video
Sound of Lapland, Snow Giants (Walking Through a Frozen World) video
%d bloggers like this: