Unveiled on February 24, 2021, the new UK government ad campaign is urging the public to ‘keep going’ and remain home as they continue to endure the latest lockdown despite coronavirus transmission rates declining, the success of the vaccine rollout and the launch of the government’s roadmap out of lockdown.
The ad campaign also people to maintain behaviours such as wearing face coverings, practicing social distancing and frequently washing their hands as England’s stay-at-home order will remain in place until at least 29 March despite the minor easing of restrictions and the return of schools on 8 March, 2021.
The UK government has stressed that for things to return to normal by 21 June, it will require the collective effort of citizens to adhere to the national guidelines.
The television advert that ends with the phrase “let’s keep going” was being shown for the first time on ITV on February 24, 2021, evening, and the campaign is also planned to run on radio, advertising billboards and social media.
Created by ad agency MullenLowe, “Let’s Keep Going” reinforces the stay-at-home message. The advert’s voiceover send us the message that every sacrifice, every day at home, every covered face, every wipe, every step aside, every 20-seconds, every friend unhugged, everything we’re doing is helping stop the spread of COVID-19.
England’s chief medical officer Professor Chris Whitty said we must “all continue to play our part” in controlling the spread of the virus.
He said, “Infection rates are falling, but they still remain very high and the impact of COVID-19 is still putting pressure on hospitals across the country.”
“Vaccines give clear hope for the future, but for now we must all continue to play our part in protecting the NHS and saving lives.”