From Edmonton, Calgary, Writing-on-Stone/Áísínai’pi Provincial Park, Kakwa Wildland Provincial Park, to Banff and Jasper National Parks, series of FPV (first person view) drone video campaign has been released by Travel Alberta on on September 2020 as tourism marketing effort during the pandemic.
Aimed to to inspire Albertans to continue safely exploring the province and help tourism businesses make the most of their late summer season, the FPV drone videos are being promoted on Travel Alberta’s Facebook and YouTube social media channels as travel faced with continuing border restrictions in the midst of a global pandemic.
According Tourism Alberta, in the world of destination promotion, it is common practice to plan a year in advance, meaning capturing content around the province in 2020’s summer that will be used in summer 2021 campaigns.
Travel Alberta is giving Albertans an advance look at footage captured using new drone mounted first-person view camera technology – expected to become a standard in the global tourism industry – to experience Alberta’s major cities and iconic parks from a new vantage point.
The new technology is also one example of how Travel Alberta continue to evolve and innovate as preparation for the day when Alberta can safely welcome world travellers again.
In the meantime, Travel Alberta wanted to seize the opportunity to remind Albertans of the vibrancy and beauty of the province they are proud to call home, encouraging them to make the most of the final days of summer and support local tourism businesses in the cities, parks and regions around the province.