Campaign Destination

“Brisbane. Even Better With You.”, Domestic Tourism Campaign of The River City

Interstate domestic tourism marketing campaign of Brisbane that highlighting the city's appealing new attributes.

Unveiled on February 22, 2021, “Brisbane. Even Better With You.” is the an interstate domestic tourism campaign highlighting the River City’s appealing new attributes.

Launched by Brisbane Lord Mayor Adrian Schrinner, the domestic tourism campaign aimed to inspire people to come and experience the sights, sounds and tastes of a Brisbane they may not have seen before.

“Brisbane. Even Better With You.” campaign is delivered by Brisbane Economic Development Agency, with support from Tourism and Events Queensland and Brisbane Airport Corporation. As Brisbane is getting better all the time, the campaign is about capturing the essence of how Brisbane has evolved as a visitor destination with more to see and do for holiday makers.

The campaign is led by a television commercial with the soundtrack of Brisbane-born musician and songwriter Megan Washington singing her emotive interpretation of My Happiness, by iconic Brisbane rock band Powderfinger.

Several distinctly Brisbane locations feature in the campaign including the Story Bridge, Howard Smith Wharves, The Calile Hotel, Tangalooma Island Resort, the Scenic Rim, Eat Street Northshore, Fortitude Music Hall and Kangaroo Point Cliffs.

Brisbane. Even Better With You. 60s video advert
Brisbane. Even Better With You. 30s video advert

The “Brisbane. Even Better With You.” campaign is planned to runs for six weeks from 15 February to 28 March to audiences in Sydney, Melbourne, regional New South Wales, Gold Coast, Adelaide, Canberra and Hobart.

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