Business Campaign

#Tourism4Recovery, COVID-19 Awareness Campaign by European Tourism Manifesto

Tourism lies at the heart of the European Unions' economy and everyday life of its citizens.

Launched this week, #Tourism4Recovery is a COVID-19 awareness campaign that intended to inform on the impacts of the pandemic, while at the same time laying the groundwork for sustainable investment.

More than 60 European public and private organizations are gathered by the European Tourism Manifesto alliance. The alliance invites the European Union to take action on main priorities regarding the sector of tourism.

The European Tourism Manifesto alliance has made a series of joint recommendations for EU Member States on how to relaunch travel and tourism in Europe. At the heart of the recommendations is the development of an EU roadmap for safely restoring travel once countries emerge from national lockdowns to be developed and implemented in close cooperation with industry and social partners.

Tourism must be part of EU National Recovery Plans video campaign

It recently published a paper, entitled ‘Call for Action: Accelerate Social and Economic Recovery by Investing in Sustainable Tourism Development’, saying there is an “unprecedented opportunity to reset travel in Europe and build a more sustainable, resilient and innovative tourism sector”.

The paper also outlines ideas such as the development of clean fuels; investments in tourism marketing; rapid broadband services for rural, coastal and mountainous areas; and digital skills training for tourism workers.

The European Tourism Manifesto’s new #Tourism4Recovery campaign aims to support the alliance’s call to action and showcase the impact of investments in sustainable tourism. The campaign also features a dedicated website page ( with user-generated content as well as a series of social media videos presenting tourism as a force for sustainable development.

Tourism4Recovery video advert

Through the #Tourism4Recovery campagin, the European Tourism Manifesto alliance also urges its travel & tourism partners to join the conversation online and promote key investments required for sustainable tourism recovery in their countries and across Europe.

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