Introduced for the first time during a virtual ceremony held to mark World Tourism Day 2020 (September 27), Maldives Border Miles is a tourism loyalty program initiated by Maldives Immigration, together with joint stakeholders; Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC) and Maldives Airports Company Limited (MACL).
Aimed to boost tourism and encouraging repeat travel to the Indian Ocean destination, Maldives Border Miles is the three-tiered loyalty programme is touted as one of a kind, as the first of its kind developed in the entire world.
Maldives Border Miles enables travellers and holidaymakers enrolled on the programme to collect points and earn rewards. Points will be given based on the duration of stay and for visits celebrating special occasions, as well as for travel during local holidays in the Maldives. The frequency of visits and aspects such as organising activities or excursions with ‘Maldives Border Miles’ partners will also help travellers to add to their collection of points.
Members of the program will receive benefits based on their Tier status. There are 3 levels of tiers in the program. They are named by honorable names used in the ancient times of Maldives. Those levels of tiers are; Aida (Bronze Tier), Antara (Silver Tier) and Abaarana (Gold Tier). Each tier will be defined by a set variety of rewards, services or benefits, which increases in value as members progress.
If you are traveling to Maldives as a tourist, you can enroll as a member of Maldives Border Miles. Points will be rewarded if you stay in a registered tourist facility and if you stay at least 3 nights in Maldives.