Campaign Destination

100% Women Peak Challenge, Adventure Travel Campaign by Switzerland Tourism

International adventure travel campaign that created by women and for women.

Launched on the occasion of International Women’s Day, March 8, 2021, 100% Women Peak Challenge is special campaign that created by women and for women that aimed at attracting ladies from across the world to holiday in Switzerland with a different perspective on new experiences, especially to outdoor activities and mountain sports.

With a growing interest in adventure sports among women travelers, Switzerland Tourism is joining forces with the Swiss Alpine Club (SAC), the Swiss Mountain Guide Association and Swiss outdoor brand – Mammut to encourage female mountaineers to climb all forty-eight 13,000ft peaks in Switzerland – in teams made up exclusively of women.

The challenge starts on 8 March 2021 (International Women’s Day) and runs until 8 September 2021. Hopefully by that date all 48 peaks above 4,000 m peaks in Switzerland will have been conquered by teams made up exclusively of women.

According to Switzerland Tourism, the six-month campaign is not about competing against one another – but rather the focus is on experiencing the 48 – 13,000ft peaks together. The focus is on sharing experiences of the impressive Swiss mountains, and that includes a photo on the summit when finally stand proudly at the top.

Along with a six-month 100 % Women Peak Challenge, Switzerland Tourism is also delighted to present around 230 offers and events that are specially geared towards women and provide a female perspective of Switzerland, where all experiences – ranging from just a few hours to several days – are led by women and include mountaineering tours, different city and cultural tours, majority of which have been newly conceived, especially for this campaign.

“We need the sisterhood! Why not take part in the Peak Challenge?” – The 100% Women Peak Challenge video advert

%d bloggers like this: