Launched on March 9, 2021, Rediscover Houston is a joint marketing campaign by Campaign by Airbnb and Houston First that aimed to support the city’s economic recovery and encourage people to safely explore Houston’s neighborhoods.
As part of the joint marketing campaign, Airbnb features a dedicated landing page of Rediscover Houston (www.airbnb.com/d/rediscoverhouston) that curated a selection of nearby stays and activities to showcase each neighborhood’s distinct flavor, culture and character of the city.
Targeted to Texas guests, the joint marketing campaign is highlighting what makes the Houston city’s neighborhoods unique, from Montrose’s tree-lined streets and art galleries to Midtown’s tasty restaurants.
Airbnb will also launch an email campaign featuring stays and activities, designed to keep the destination top of mind for when nearby visitors are ready to explore.
Airbnb survey data shows people view travel in 2021 as a way to connect with family and friends, with more than half preferring a domestic or local destination versus visiting someplace international and farther away. The campaign seeks to tap into ongoing trends that see travelers prioritizing safer travel by discovering magic in their own backyards with local trips.
Houston First is the first destination marketing organization in Texas to partner with Airbnb, and the largest city in the United States to strategically align with the world’s leading community-driven hospitality company.
Partnering with Houston First is also part of Airbnb’s work with governments and tourism agencies to support economic growth as destinations around the world seek to recover from the impacts of the COVID-19 pandemic. By working with destination marketing organizations, nonprofits, and governments to support responsible and safe travel, Airbnb is helping communities harness these economic benefits for local citizens and small businesses.