Campaign Lifestyle

Storytelling Campaign of Road Travel by Roadtrippers, Voices from the Road

Democratize roadtripping and remove any gatekeeping around who gets to travel and have their voice heard.

Announced on March 11, 2021, ‘Voices from the Road’ is not just the Instagram-friendly version of new storytelling project that amplifies underrepresented voices in the outdoor and road travel space and focuses on every aspect of roadtripping.

According to Roadtrippers, the world’s #1 road trip planning tool, road trips are often depicted with familiar views from picture-perfect locations. But these photoshopped images don’t tell the full story of road travel, where vehicles break down, travelers get hangry and lost, and the weather doesn’t always cooperate. Amazingly, it’s often during these difficult situations that the real memories are made. To understand what road travel is really all about, it’s important to hear from travelers from all kinds of backgrounds.

Therefore, one of the goals with Voices from the Road is to help democratize roadtripping and remove any gatekeeping around who gets to travel and have their voice heard.

As part of the campaign, a dedicated page of the campaign (roadtrippers.com/voices) has been created as main hub of the Voices from the Road.

Voices from the Road’s first published stories cover a lot of ground, literally and topically on escaping Oregon wildfires, facing fears of driving up steep, narrow mountain passes and moving cross-country in a vintage RV.

Roadtrippers has been recognized as a leading authority in road travel through its team of experts and outstanding editorial content. Recent awards include a 2020 gold medal from the North American Travel Journalists Association (NATJA).

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