Campaign Destination

#GrenadaRocks, Tourism Marketing Campaign by Pure Grenada

Good story to tell from Grenada that highlights the available experiences in the tri-island destination (Grenada, Carriacou and Petite Martinique).

Debuted on March 2, 2021, #GrenadaRocks is the latest tourism marketing campaign by Grenada Tourism Authority that focused on video marketing campaign that highlights the experiences available to visitors in the tri-island destination (Grenada, Carriacou and Petite Martinique).

According to Grenada Tourism Authority, Grenada has managed the Covid-19 pandemic very well, and as more of the world reopens to travel, it is going to be critical to tell the story of its people moving forward, to build demand for Grenada as a safe destination.

The #GrenadaRocks campaign is focus on Grenada’s fashion designers, entertainers, musicians, farmers, artists and tour guides. The first phase of the campaign features recording artist Jevaughn John ‘V’ghn and Fe Noel, an international fashion designer of Grenadian descent. Her designs have been worn by Michelle Obama and Beyonce.

Grenada Rocks, V’ghn (Recording Artist) vidoe campaign
Grenada Rocks, Fashion Designer Fe Noel video campaign

Other #GranadaRocks video campaign highlights include a presentation of oil down, Grenada’s national dish, a hearty one-pot casserole of breadfruit, chicken dumplings, callaloo and other vegetables all stewed in coconut milk, herbs and spices.

“Oil Down. It’s a Grenadian thing.” video campaign

Grenada Tourism Authority plans to release its series of videos in the coming weeks and is encouraging viewers to share their personal Grenada stories using the hashtag #GrenadaRocks.

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