Campaign Destination

North of England City Experience, The Summer Staycations Campaign

Multi-destination city-break that connecting Newcastle Gateshead, Hull, Leeds, Manchester and Liverpool, via a single rail ticket.

Explore the cities of North England. Live in the moment. Frame it with history. No filter required. 5 cities, 8 days, 1 ticket!

The North of England City Experience is a new multi-destination city-break offer connecting Newcastle Gateshead, Hull, Leeds, Manchester and Liverpool, via a single rail ticket.

Although people can only travel for essential reasons at the moment, with staycations at the top of many people’s plans for summer, the “North of England City Experience” marketing campaign highlights the rich variety of experiences on offer in these cities and launches a new rail ticket which makes exploring them easier than ever.

The North of England City Experience marketing campaign is aimed to encourage travel between Leeds, Hull, Liverpool, Manchester and Newcastle and Gateshead once safe to do so.

All five cities are dynamic, post-industrial cities, founded on the forces of traditional industry, now being re-defined by an exciting cultural renaissance. Through art, music, theatre, architecture, restaurants, nightlife & events they are bursting with experiences housed in richly varied regenerated environments.

Each city is also naturally unique and has its own personality, yet as a group they combine to deliver a compelling travel offer that is not only culturally rich but also effortlessly travelled and experienced. From Victorian tunnel tours under the River Tyne in Newcastle to the secrets of backstage theatre production at Hull Truck Theatre; shop, eat and drink at Leeds’ former Corn Exchange and take a Skyliner ‘street art’ tour through Manchester’s Northern Quarter. Finesse your musical knowledge and skills in Liverpool, UNESCO city of music and home to the ‘British Music Experience’ housed in the famous Cunard Building

Delivered by TransPennine Express, the North of England City Experience rover ticket will appeal to those who want a multi-city break across these five distinctive cities. Travellers can begin their journey in any city, and travel to any of the others on 4 days within an 8-day period. The cost of the ticket is just £99, offering much better value than buying individual tickets between different cities. Specific details on when people will be able to travel will depend on Government announcements.

North of England Cities Experience video campaign

The project is being managed by Marketing Liverpool, on behalf of the Destination Management Organisations for these five cities, and is funded by the Discover England Fund, managed and administered by VisitEngland.

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