Announced on March 17, 2021, ‘Sunshine Coast for Real’ is a new joint tourism marketing campaign that aimed to to drive bookings to local businesses during the region’s low and shoulder seasons: March and May-June.
Targeted the drive market, uncovering the region’s hidden gems and encouraging Queenslanders to experience a different side of the Sunshine Coast, Visit Sunshine Coast (VSC) has joined forces with the region’s tourism operators to launch the new ‘Sunshine Coast for Real’ marketing campaign.
The campaign will inspire travellers to not only explore the white sandy beaches of Coolum, Mooloolaba and Maroochydore, but journey south through Kawana and Caloundra before reaching the ancient volcanic peaks of the Glass House Mountains.
The Blackall Range will also feature prominently, with the charming villages of Nambour, Eumundi and surrounds on show.
According to Visit Sunshine Coast, the campaign is planned to be rolled out between now and the end of financial year across television, print advertising and sponsored content, online news sites and targeted social media posts.
A key focus of the combined marketing campaign will be to challenge Queenslanders who may think they know the Sunshine Coast well to experience a different side of the region.