Business Campaign Hospitality

Your Future is in Tourism, Human Capital Development Campaign of Saudi

Custom designed campaign that aimed to help achieve the goals of jobs for citizens in the tourism industry.

Announced by The Human Capital Development Program in the Saudi’s Ministry of Tourism on March 20, 2021, ‘Your Future is in Tourism’ is a custom designed campaign that aimed to help achieve the goals of creating 100,000 jobs for citizens in the tourism sector in 2021, and 1 million jobs by the end of 2030.

The Human Capital Development Program in the Ministry of Tourism is proud to launch the largest national strategy for the development of tourism capacities in Saudi Arabia, which aims at creating highly qualified national cadres with the highest international standards and reflect the authentic Saudi hospitality values by qualifying fresh graduates and job seekers, developing workers in the sector and empowering entrepreneurs and owners of small and medium tourism establishments through a package of distinguished programs to bring about a qualitative leap reflecting the ambitious growth and development vision of the Saudi tourism sector in line with KSA 2030 Vision.

As part of the campaign, a video advert has been created to communicate the message. The Saudi’s Ministry of Tourism is working with government and private organizations to provide a variety of training programs, and to support efforts to help Saudis find appropriate jobs in the Kingdom’s developing tourism industry.

Your Future is in Tourism video campaign

A dedicated website ( also has been developed for anyone who interested to apply to work in the tourism sector. The website also act as the main hub about the Human Capital Development Program.

‘Your Future is in Tourism’ campaign also includes a number of incentives, including enhanced wages for a period of two years, to stimulate the creation of private-sector jobs for Saudis.

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