Spotted on March 27, 2021, the new “Escape The Everyday” campaign is aimed to encourage Brits to holiday at home in cities like Portsmouth, Birmingham and Manchester instead of abroad.
With international travel made difficult by the ongoing Covid-19 pandemic and foreign tourists stay away, Visit Britain, the government’s tourism agency, is set to spend £5 million as strategy to urge the UK public to get on city breaks.
As a £5,000 fine was recently introduced for those who holiday abroad without a “reasonable excuse”, the campaign bring hope to encourage staycations and of course boost the revenue spent in the UK.
The threat of fines for going abroad was extended until July making foreign summer holidays look increasingly unlikely as a third wave of coronavirus sweeps across Europe. Quarantine-free holidays also may not be possible until August – killing off hopes of trips abroad until late summer.
Towns and cities across the UK itself are packed full of arts, culture and heritage offerings, beautiful parks, architectural gems and world-class visitor attractions.
There are already signs that demand for rural and seaside retreats is high among British holidaymakers. But city hotels, restaurants and pubs are still look set to struggle. The impact of the coronavirus pandemic saw hotel revenues in cities fall by 62 per cent last year – compared to only a 39 per cent drop at the coast.
The cities set to be at the centre of the Escape The Everyday campaign include Birmingham, Manchester and Portsmouth. Birmingham boasts Cadbury World, Drayton Manor Theme Park and the Paradise Circus roundabout. Manchester is famously home to both Old Trafford and the Etihad Stadium as well as the Arndale Shopping Centre. And visitors to Portsmouth can take a trip to the Mary Rose Museum and the Historic Docklands.
Single households will be able to enjoy getaways in self-contained accommodation in England from April 12 and in B&Bs from May 17, 2021.
The “Escape The Everyday” campaign is launched for the first time in 2020 as autumn tourism campaign.