Business Destination Events

2021 Social Entrepreneurship Competition in Tourism is Now Open

Do you dream of igniting change through social entrepreneurship in travel?

The Social Entrepreneurship in Tourism Competition is the first worldwide competition focusing on social innovation and entrepreneurship in tourism.

Following the success of the 2019 and 2020 competitions, the Social Entrepreneurship Competition in Tourism is aimed to strengthen the role of socially oriented entrepreneurs, to encourage greater networking around the world and to provide important support for all those promoting sustainability and social justice in tourism.

Powered by the TUI Care Foundation and supported by the UNWTO, the Eberswalde University for Sustainable Development, ITB Berlin NOW, Social Innovation Academy (SINA) and Travel Massive, the focus of this year’s competition will be on supporting social tourism entrepreneurs in their efforts to help the sector recover and shape a sustainable future for tourism in their destination.

As the current global challenges due to COVID-19, the great opportunity to make lasting changes in the tourism industry is now. It’s the time to rebuilding the industry while developing strategies for local solutions for tomorrow’s tourism.

Since its debut in 2019 applications have been received from more than 50 countries around the world. Winners have included the WeView platform and Frutas y Verduras, a fresh produce campaign from Mexico. In 2020, Get Up and Go Colombia won the competition with a programme that supports populations living in areas under armed conflict with tourism projects. The jury also honoured Change Through Traveling, an initiative from Brazil.

In terms of content the competition is based on the 17 Sustainable Development Goals of the United Nations. The main focus is on Quality Education, Gender Equality, Decent Work and Economic Growth, Industry, Innovation and Infrastructure. With 2030 in mind, the spotlight is especially on strategies for promoting sustainable tourism and creating jobs while taking local cultures and products into account.

The awards include prizes and money and are presented in the categories Launch Track, for ideas that have yet to be implemented, and Growth Track, for already existing companies that are still on course for growth. The jury is made up of representatives from ITB Berlin, Travel Massive, HNEE, the TUI Care Foundation, UNWTO and the Social Innovation Academy (SINA). In 2021 their focus is above all on ideas and concepts for local solutions during the coronavirus pandemic. The final selection will take place in September, when the winners will receive their prizes at a virtual awards ceremony.

Official 2021 Competition Launch Video

More information on the competition can be found at

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