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Start Here Penticton, Remote Work Program of Canada’s Craft Beer Capital

Penticton's campaigns to attract new skilled and remote workers to help bolster the economy as it recovers form COVID-19 pandemic.

Announced on March 29, 2021, “Start Here Penticton” is the new initiative of the City of Penticton, Canada, to attract remote workers, entrepreneurs and skilled talend to the community.

Launched by Pentiction’s economic development department, the “Start Here Penticton” initiative, which builds on the previous work of Start Here Okanagan, is aimed to help bolster the local economic as it recovers from COVID-19 pandemic.

As destinations around the world are beginning to recognize the potential of a new market – a longer term visitor who is a hybrid remote worker and tourist, the initiative builds on recommendations from the business community and the city’s COVID-19 Safe Restart Task Force to focus on resident and labour attraction to support post-pandemic economic recovery.

The “Start Here Penticton” initiative is also in line with current migration trends, as people have been increasingly leaving larger urban centres for smaller Canadian communities where they have easy access to green space, lakes and recreation, as well as healthier work-life balance. This migration trend is positive for Pentiction’s economy because remote workers arrive with great jobs and are eager to support local restaurants, shops, services and other businesses.

As part of the initiative, the “Start Here Penticton” campaign will bring key messages that promote the many advantages to living, working and investinf on Pentiction, Canada. The city has dubbed the theme the “Penticton Advantage” that will be marketed through materials including blogs and visuals posted to and shared over social media.

At the heart of the campaign are the stories of remote workers, entrepreneurs and other professionals who have moved here. The city’s economic development department will also work with the real estate community, which is typically the first point of contact for potential newcomers, to provide promotional materials for distribution.

The Economic Development department will also coordinate with key stakeholders – including Visit Penticton, SOICS, Penticton & Wine Country Chamber of Commerce, the Downtown Penticton Association and the real estate community – to identify opportunities for cross-collaboration. This will also tie into upcoming promotions for Penticton Airport, positioning YYF as the airport of choice for the South Okanagan.

Residents, businesses and organizations are also encouraged to follow @startherepenticton on social media, including the new Start Here Penticton LinkedIn page, and to share the posts with their networks.

Four Seasons of Undiscovered, Penticton video campaign
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