Business Technology

TCube, The Singapore’s Tourism Technology Transformation Cube

Singapore's single platform to support tourism stakeholders in the digital transformation journey.

Revealed at Tourism Industry Conference, TCube or Tourism Technology Transformation Cube is a hybrid innovation space that brings Singapore Tourism Board (STB)’s digital initiatives, resources and thought leadership content onto a single platform to support tourism stakeholders like yourselves in your digital transformation journey.

In line with Singapore’s push for digital transformation among local businesses, TCube is also a go-to resource for tourism businesses desiring a digital transformation, where they will get to meet like-minded tourism stakeholders to facilitate knowledge exchange, test innovative ideas through proofs-of-concept and pilots, and access tools to build and scale sustainable business models.

According the welcome address of Singapore Minister for Trade and Industry, Chan Chun Sing, at Tourism Industry Conference, an event held once every two years to bring the local travel and tourism community together to review past achievements and deliberate on the way forward, the challenge for Singapore’s tourism sector lies not in recovery this year or the next, but in how it will prepare for long-term success and reinvent global travel.

As result, Singapore is not waiting for a full reopening. Singapore is prepared to disrupt the status quo, transform its products and services, and harness its capabilities to capture the next lap of growth ahead.

Singapore’s tourism players also need to maintain their creativity while building up resilience and preparedness for inevitable future crises. One of the ways to be ready for the future is through digital transformation.

Tcube will support tourism businesses through a three-step Learn-Test-Build approach. The Learn phase will be facilitated by STB’s Tourism Transformation Index, a self-assessment tool that will lead to recommendations on relevant programmes to support digital transformation.

The Test phase is facilitated by STB’s Singapore Tourism Accelerator programme, launched in 2019 to help tourism businesses source for innovative solutions to address business challenges. The Singapore Tourism Accelerator programme may be extended until September 2023.

The Build phase is supported by a suite of smart services, including the Tourism Information and Services Hub, and Singapore Tourism Analytics Network.

Supporting Tourism Transformation through Tcube video presentation

Tourism stakeholders can also expect continued support in their move towards Augmented Reality content, through STB’s efforts to build up a library of free 3D assets over the next three to four years.

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