Debuted on the end of March 2021, “What is an Office” is the flexible workspace campaign that examines the elements that make up a dynamic, productive workspace.
Launched by The Executive Centre (TEC), the leading premium flexible workspace provider across Asia Pacific and the Middle East, the campaign consists of a brand video campaign, plus 4 product videos that examines how the workforce views the role of an office and asks the central question, “What Is An Office?”.
Each of the short films explore how a positive working environment and agile working practices can help business operations, shedding light on the fundamental importance of a multi-purpose office to a company’s success.
According The Executive Centre, due to the pandemic, the break from office has pushed people to reconsider what they require to create a positive working environment. People are waking up to the fact that an office should be more than four walls around a desk. It is a space which fosters collaboration, communication and creativity.
While human interaction proves to be crucial for work and life, people are also keen to enjoy variety in work options, the future of work is shifting from purely remote to a hybrid model. Flexibility is key in future workplace strategies because choice has become an invaluable asset; people want to choose to access workstations, meeting rooms and breakout areas when they need it, and corporations are realising that incorporating a flexible element can also positively impact their bottom line.
The Executive Centre also has found that the need for more flexible lease terms, robust technological infrastructure and internet connectivity for virtual get-togethers, as well as spacious event venues to host socially distanced conferences, and even on-demand passes to support their remote working teams has dramatically increased in 2020.
As part of the campaign, a dedicated microsite also has been developed as the main hub to deliver the message. A whitepaper report will also be released for free public download on the campaign website that looks into the history and future trends of office development, plus The Executive Centre’s approach to office design strategy.