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Passion Made Possible, Inspiring Stories of Great Women in Singapore’s Tourism

Celebrating great women in Singapore's tourism to spark conversations on embracing diversity, equality and inclusion.

As the world celebrates International Women’s Day on 8 March, Singapore Tourism Board (STB) released “Celebrating Great Women in Tourism” video series to show its appreciation for the passion and dedication of every great women in tourism.

In adopting the International Women’s Day 2021 theme – “Women in leadership: Achieving an equal future in a COVID-19 world”, STB choose to engage with outstanding women in Singapore’s tourism to spark conversations on embracing diversity, equality and inclusion.

The “Celebrating Great Women in Tourism” video series tell us about an inspiring stories of outstanding women in Singapore’s tourism. Debuted on the beginning of March 2021, the first “Celebrating Great Women in Tourism” video feature Siti Nurindah Aliyah Bte Ali, a zookeeper at the Singapore Zoo. She takes care of some of the biggest animals at the zoo, despite the huge physical demands of the job itself. Indah shares her story on how she excels in this traditionally male-dominated job, powered by her determination and love for animals.

Celebrating Great Women in Tourism, Attractions video campaign

The second video featuer M Grace Jamuna, a freelance tourist guide who loves soaking in nature and interacting with people from all walks of life. Starting out as a guide at Singapore’s attractions, Grace now conducts tours and trains in-house guides. Grace shares about what it means to bring joy to others through tour guiding and teaching those who share the same passion as her.

Celebrating Great Women in Tourism, Tours video campaign

On the 3rd video, meet Elizabeth Lim, a housekeeping attendant from Grand Hyatt Singapore. Having worked at the hotel for 30 years, she believes in creating wonderful experiences for guests. Find out how Elizabeth defies the odds to be a super mom at home and a well-loved colleague at work.

Celebrating Great Women in Tourism, Hotels video campaign

Women stand at the front lines of the COVID-19 crisis, as health care workers, caregivers, innovators, community organizers and as some of the most exemplary and effective national leaders in combating the pandemic. The crisis has highlighted both the centrality of their contributions and the disproportionate burdens that women carry.

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