Campaign Destination

Summer Staycation Campaign of The Lobster Capital of Europe, My Bridlington

Summer staycation marketing campaign to boost tourism in Bridlington as UK staycation destination.

Unveiled on April 14, 2021, My Bridlington is the summer staycation marketing campaign that aimed to to boost tourism in the Lobster Capital of Europe, Birdlington, and the surrounding areas as UK staycation destination.

As part of the staycation campaign, the East Riding of Yorkshire Council’s tourism team has appointed Equinoz TV, a MediaCityUK-based company, to produce a series of films of “My Bridlington” campaign.

The “My Bridlington” campaign features four promotional videos, each showcasing a local person living and working in the area as part in promoting the unique character and charm of the award-winning seaside town.

The “My Bridlington” promotional videos featuring Martyn (a local artist) Patrick (Countryside Access Officer), David (RSPB Bempton Site Manager) and Robert (a local gallery owner), sharing their personal stories and experiences of living and working in the Bridlington area.

The East Riding of Yorkshire Council is confident that Bridlington and the surrounding area will be at the heart of a boom in staycations this year, as restrictions are eased, and delighted that they are able to promote the area by investing in the new promotional videos.

My Bridlington Campaign, Robert Fuller Gallery, featuring Robert video campaign
My Bridlington Campaign, The Old Town featuring Martyn video campaign
My Bridlington Campaign, The Wolds featuring Patrick video campaign
My Bridlington Campaign, RSPB Bempton Cliffs featuring David video campaign
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