Campaign Destination Lifestyle

Territory Art Trails, Australia’s Domestic Marketing Campaign by Tourism NT

Custom marketing campaign to promote local Aboriginal cultural tourism offerings as unique experiences.

Unveiled by Tourism NT on April 16, 2021, Territory Art Trails is domestic marketing campaign that aimed to promote local Australian Aboriginal cultural tourism offerings as unique experiences.

Showcased the Northern Territory’s distinctive Aboriginal tourism experiences through events, art centres, galleries, experiences and attractions, the Territory Art Trails is a tourism initiative promoting the Territory as the premier global destination to visit for Australian Aboriginal art and culture.

The Territory Art Trails campaign will market those experiences as “It’s an art gallery, but different.” from April 15 – May 31, 2021.

The Territory Art Trails campaign is planned to run across digital platforms such as NewsCorp, The Australian, nine.com.au and 9 Travel with video content promoted on social channels and programmatic advertising until the end of May. Print advertising in Vault Magazine is also form part of the marketing campaign.

Tourism NT is working with the Department of Territory Families and the Arts and Culture division of Housing and Communities who lead the engagement with art centres and galleries on the trail. Other stakeholders include the NT Major Events Company, Araluen Arts Centre, the Museum and Art Gallery of the Northern Territory and regional tourism and art organisations.

Territory Art Trails video marketing campaign
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