Campaign Destination

#StartYourComeback, Tourism Marketing Campaign of Los Angeles

Domestic tourism campaign to inspire lovers of L.A. to start their comeback, whenever they are ready.

Debuted on March 2021, #StartYourComeback is Los Angeles destination marketing campaign that aimed to inspire lovers of L.A. to start their comeback, whenever they are ready.

Los Angeles is starting its comeback, having moved to the state’s less restrictive red tier which allows the safe reopening of museums, indoor dining, theme parks and outdoor live events including spectator sports, with appropriate capacity controls and safety protocols.

In a new partnership certain to stir wanderlust and to keep Los Angeles top of mind with visitors sonically and visually, the Los Angeles Tourism & Convention Board has partnered with Cercle, known for their jaw-dropping musical livestreams from UNESCO World Heritage sites and other cultural icons across the globe. L.A.-based, Grammy-winning electronic duo Bob Moses perform a livestream, sunset set from the iconic Griffith Observatory on Monday, March 22, beginning at 6:00 p.m. PST. The show was viewable on screens worldwide via Cercle’s Facebook Live, Twitch and Oculus. The collaboration kicks off Los Angeles Tourism’s new multi-month, phased effort to inspire visitors to #StartYourComeback.

Start Your Comeback with Bob Moses video campaign

As part of the campaign, as well as to help plan a future vacation, Los Angeles Tourism also has aggregated more than 100 special offers from hotels, restaurants and more, available at

The #StartYourComeback campaign also invite L.A. lovers to rediscover and reconnect to the simple joys in life. Come back to inner peace and tranquility. Come back to nature. Come back to breathless excitement. Come back to a vibrant, bustling community of dreamers and doers. Come back to a sense of wonder you thought lost long ago.

Your Comeback Starts Here, Los Angeles video advert

According to Los Angeles Tourism, the city is looking forward to welcoming back its L.A.’s lover, whenever they are ready. As reminder, several video campaign has been produced to lure these domestic travelers.

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