Campaign Destination

#AdventureSmartTN​, Educational Outdoor Safety Campaign of Southeast Tennessee

Educational outdoor safety and planning campaign as many Americans found relief from COVID-19 restrictions by escaping to the outdoors.

Debuted on February 19, 2021, #AdventureSmartTN is educational campaign that focused on outdoor safety and planning as may Americans found relief from COVID restrictions in the last year by escaping to the outdoors.

According to data from the Outdoor Industry Association, participation in running, cycling, hiking, bird watching and camping activities has increased significantly since March 2020. Southeast Tennessee’s outdoor recreation areas are no exception.

In Southeast Tennessee, record-breaking numbers of visitors found solace in in places such as the Cherokee National Forest, South Cumberland State Park, Fall Creek Falls State Park, the Hiwassee and Ocoee rivers, and many other parks and waterways in the region.

But, the increase visitation to the Southeast Tennessee’s parks and waterways has certainly created some challenges. State park staff and rural county governments have seen record increases in litter, emergency rescues and overcrowding along trails and in parking areas. All of this has brought to light the need for education about outdoor safety and planning, which is why Southeast Tennessee Tourism Association decided to launch #AdventureSmartTN educational campaign.

In partnership with the Cleveland/Bradley Chamber of Commerce, Polk Co. Chamber and Meigs Co. Chamber, the #AdventureSmartTN campaign features series of fun educational videos. Starring by the region’s own Angelo Giansante, Park Manager at Hiwassee/Ocoee State Park, the educational videos ddress some of the most common issues affecting our parks, rivers and natural areas: trail safety, water safety, safe planning, litter and being mindful of others while spending time in the outdoors.

As part of the campaign, started on the beginning of March 2021, a new video is planned to be released each month with related social media posts.

Planning Smarts: #AdventureSmartTN​ educational video campaign
Trail Smarts: #AdventureSmartTN​ educational video campaign
Litter Smarts: #AdventureSmartTN​ educational video campaign
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