Campaign Lifestyle

Sustainable Travel Lifestyle Campaign of Samsonite Magnum Eco

Responsible journey of Samsonite to become the world's most sustainable lifestyle bag and travel luggage company.

On the Earth Day 2021, Samsonite celebrate it with the launch of Magnum Eco range, the suitcase collection that crafted with recycled plastic waste, such as yoghurt cups and plastic bottles.

Samsonite Magnum Eco promotional video campaign

Launched globally, Samsonite Magnum Eco range is aimed to takes Samsonite a step further on its responsible journey to become the world’s most sustainable lifestyle bag and travel luggage company. The collection represents a major innovation breakthrough in the luggage industry.

According to Samsonite, Magnum Eco is an affirmation of everything that is expected from the brand, and as the name suggests – it’s packed with eco-friendly features. Made in Europe, the Magnum Eco is made with recycled plastic waste. This new suitcase collection is the fruit of several years of research and development and close collaboration with Quality Circular Polymers (QCP), the recycling joint venture of SUEZ and LyondellBasell.

Samsonite Magnum Eco’s recycling and production process promotional video

Samsonite is continuously looking for new ways to reduce the environmental footprint across its operations. This includes innovating how the products are made so they play their part in repurposing plastic waste.

Magnum Eco is Samsonite’s first global launch of a suitcase made with post-consumer recycled plastic giving waste a second life and reducing the use of virgin materials.

Samsonite Magnum Eco, sustainability video campaign

Magnum Eco is not only made from environmentally responsible materials, but is also offer lightweight and impact resistant for the best travel experience. It’s been through all the rigorous strength tests that Samsonite is well known for.

Amongst the lightest in its category, Samsonite’s new luggage is both light in the hand and light on the mind. The 3-Point Lock System also ensures belongings are kept safe and secure, giving peace of mind throughout the journey.

Samsonite’s responsible journey promotional video campaign
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