Campaign Destination Events

Vivid Sydney 2021 Campaign, Countdown to The Festival of Light, Music and Ideas

The countdown to the Festival of The Unexpected, where art, technology and commerce intersect, is on.

Kicking off with the launch of two showstopping Countdown Clocks, to count down each day to Vivid Sydney 2021 is on. 100 days from today, Vivid Sydney will make its much-anticipated return to the Harbour City.

Owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency, Vivid Sydney is a celebration of creativity, innovation and technology that transforms the Sydney CBD in winter through Light, Music and Ideas.

Vivid Sydney 2021 promotional video campaign

Celebrating its 12th anniversary in 2021, Vivid Sydney captures the uniqueness, vibrancy and imagination of Sydney, positioning the Harbour City as the creative hub of the Asia-Pacific.

Staged over 23 nights, the 2021 festival features mesmerising art displays and large-scale 3D projections from local and international artists, an eclectic line-up of musical performers, thought provoking talks from some of the world’s greatest minds, and collaborations including Vivid LIVE at Sydney Opera House.

100 Days to Vivid Sydney 2021, The Countdown is On

Vivid Sydney 2021 will deliver fresh experiences for our festival-goers to enjoy. For the first time ever, the waters of Cockle Bay in Darling Harbour will come alive as a floating Light Walk incorporating a large-scale artwork called Ephemeral from Sydney-based design studio Atelier Sisu.

The façade of Customs House, one of the city’s most iconic heritage buildings, will be brought to life with VORAX – an epic 3D tale of a mischievous thief’s rise to greatness from Hong Kong’s Treacle Media. And in The Rocks, artist Brad Robson and Esem Projects provide fascinating insight into the journey of creating Brad’s dynamic portraits through Point of View.

Vivid Sydney 2021, VORAX Customs House – Destination NSW, Australia
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