Campaign Destination

Global Tourism Marketing Campaign of Dominica, In Our Nature

Global tourism awarenes campaign of Dominica's readiness to welcome international travellers with COVID-Safe experiences.

Announced on April 30, 2021, “In Our Nature” is an initiative of Dominica’s glocal tourism campaign that aimed to increase awarenes of the destination internationally, invite tourists to immerse themselves in the unique experiences, and inspire and stimulate travellers to visit Dominica.

As the world ready to travel again, as well as in light of increasing consumers confidence, the “In Our Nature” campaign embodies the island’s rejuvenating and transformative natural experiences including geothermal rainforest spas, farm- and sea-to-table cuisine, and one-of-a-kind adventures on land and underwater.

Geo-targeted within source markets in North America and Europe, the “In Our Nature” marketing campaign is being carried out across multiple digital platforms.

In Our Nature, Dominica’s video tourism campaign

Inline with the campaign, Dominica is also offering a unique extended stay visa “Work in Nature” program for remote workers and digital nomads who wish to stay longer than a typical vacation. The “Work in Nature” visa holders may be able to stay and work remotely on the island for up to 18 months.

Lies in the south of Guadeloupe and north of Martinique in the Eastern Caribbean, Dominica is renowned for its natural beauty, friendly people, unique experiences and laid-back vibe.

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