Campaign Destination

The Neverending Tourists, Get in a Good Space Tourism Campaign by The Western Cape

Digital tourism campaign of Western Cape as perfect antidote to lockdown life.

Unveiled on April 2021, “Get in a Good Space” is digital tourism campaign of Western Cape that aimed to keep the destination top of the travel consideration list by demonstrating how the region is the perfect antidote to lockdown life.

In partnership with the Western Cape government, the “Get in a Good Space” tourism campaign is launched by Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape.

Showcased the beauty of the region and the positive feelings it evokes through the eyes of four ‘Neverending Tourists’, the “Get in a Good Space” tourism campaign demonstrates the vast and less crowded spaces in the Western Cape.

According to Wesgro, the “Get in a Good Space” tourism campaign is the evidential truth that Cape Town and the Western Cape really does get visitors in a good space.

The Neverending Tourists – Get in a Good Space video campaign

The “Get in a Good Space” tourism campaign is prioritising two of the Western Cape’s key travel markets, those who came to the Western Cape on holiday, fell in love with the destination, and never left.

The “Get in a Good Space” tourism campaign is focused on awareness, positioning the Cape as an optimal wellbeing destination with high impact engagement tools included as part of the roll-out between May and October this year.

As part of the campaign partnerships, Tripadvisor has been selected as the preferred platform partner to assist with championing the campaign. The campaign will also include a reimagined take of the popular virtual tours launched as part of the “One Day Western Cape” campaign last year, to support the hard-hit tour guides across the province.

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