Reflecting the diversity and welcoming nature of the southeastern Florida’s Greater Fort Lauderdale region, “Everyone Under the Sun” is the new destination tagline of Visit Lauderdale.
Debuted during National Travel and Tourism Week, the time when destination marketing organizations share news about the power of travel and its positive impacts on local communities, Visit Lauderdale itself start its debut as new brand of Greater Fort Lauderdale Convention and Visitors Bureau.
The new brand launch also included the debut of the official Visit Lauderdale Everyone Under the Sun beer, crafted by Fort Lauderdale’s Gulf Stream Brewing Company. Flags displaying the new Visit Lauderdale logo are flying high from hotels, the Water Taxi, on airboats out in the Everglades and at many other Broward County locations.
Visit Lauderdale also commissioned internationally renowned airbrush artist Avi Ram, a Greater Fort Lauderdale resident, to paint a new ‘Everyone Under the Sun’ mural to beautifully illustrate the new brand. The mural is on display at the entrance of the W Fort Lauderdale hotel.
The name Visit Lauderdale went through extensive consumer focus group testing and consistently emerged as the favorite of people interested in Greater Fort Lauderdale area vacations. It will serve as a call to action in destination ads inviting people to Visit Lauderdale and experience not only the area’s beautiful beaches, but all the great people and places between the beaches and the Everglades.
Tourism leaders say the trend for destination marketing organizations is to use shorter names, often with the word ‘visit’ in the title because it says plainly that what their mission is – to encourage people to visit. Those visitors coming for vacations, conventions and sporting events leave lots of money in the community and support jobs.