Debuted on May 6, 2021, “Stop Dreaming about New Zealand and Go” is the destination marketing campaign of Tourism New Zealand that aimed to encourage Australians to seize the opportunity to travel to the Land of the Long White Cloud.
The “Stop Dreaming about New Zealand and Go” campaign itself is the first major camapaign of Tourism NZ since the trans-Tasman travel bubble opened between Australia and New Zealand.
Created in partnership with Special Group, series of “Stop Dreaming about New Zealand and Go” commercial videos also has been produced and highlights the stunning scenery and friendly people of the island nation. From giant kiwis to clap on, clap off daylight, it’s a smart call for action and an important step in the return to quasi-normalcy.
The “Stop Dreaming about New Zealand and Go” commercial video ads are wanted to remind Kiwi’s friends over in Australia that New Zealand’s beautiful landscapes, wide open spaces, and welcoming people are only a short flight away. The campaign is also designed to tap into people’s renewed desire to explore and showcases New Zealand’s natural environment, experiences and the warm welcome of the people.
The “Stop Dreaming about New Zealand and Go” campaign is launched in Australia on May 6 and planned to run for 12 weeks across all major channels including Cinema, TV, on demand, OLV, social, radio, digital audio, and digital display.
As part of the “Stop Dreaming about New Zealand and Go” campaign, as well as to support the tourism industry to leverage the new work, Tourism New Zealand also has developed a toolkit that provides an overview of the campaign, as well as creative assets and details how partners can get involved through their own channels.