Unveiled on May 3, 2021, the new creative concept of “A Small Step to A Giant Adventure” summer campaign highlights the many ways people can embrace Northern Ireland’s giant spirit.
The advertisign campaign is also aimed to encourage people across Northern Ireland to plan staycations ahead of the indicative reopening date for the hospitality sector of 24 May, 2021. An integral part of Tourism NI’s Recovery Campaign, the ad highlights the many ways people can embrace Northern Ireland’s giant spirit through the creative concept of “A Small Step to a Giant Adventure”.
Featuring the “Embrace a Giant Spirit” branding of Nothern Ireland, the advertising campaign is targeted to aspiring families, natural quality seekers and social instagrammers. The “A Small Step to A Giant Adventure” summer campaign is also planned to run across TV, radio, outdoor, press, PR, social and digital.
Economy Minister Diane Dodds has urged people to holiday at home this year and will provide a much-needed boost to Northern Ireland’s tourism industry.
The Minister Minister Dodds recently released further details on the Holiday at Home Voucher Scheme which will be launched in the autumn to drive demand after the summer season. It will allow Northern Ireland households to claim back 50% off a stay of two nights or more in certified accommodation, up to the value of £100. Vouchers will also be issued, offering 50% off visits to attractions or tourism experience providers, up to the value of £20.