Unveiled on May 12, 2021, “Time for Me to Drive” is the new summer tourism marketing campaign to promote the return of travel across The Prairie State, Illinois.
As more Americans prepare to hit the road this summer, “Time for Me to Drive” campaign is encouraging residents and visitors to get out and enjoy Illinois’ diverse communities and scenic landscapes safely.
Aimed to help rebuild Illinois’ economy as more of the state’s population become vaccinated, “Time for Me to Drive” summer tourism campaign highlights the state’s seven national scenic byways and highways as more travelers seek to pack their cars and hit the road, a trend seen increasingly across the country.
“Time for Me to Drive” summer tourism campaign includes 60+ itineraries to help people plan their road trips that span the state’s iconic museums, world-class architecture, and natural wonders, including Matthiessen State Park in Oglesby, Mississippi Palisades State Park in Savanna, the Shawnee National Forest, and the Garden of the Gods in Herod.
Road trip itineraries also promote the discovery of destinations in and around Chicago, including award-winning restaurants, small businesses offering Illinois-made products and unforgettable locations like Chicago’s Navy Pier, the Riverwalk and of course the city’s diverse neighborhoods.
A multi-state ad campaign also aimed to encourage travel to a broad range of destinations throughout Illinois, while positioning the state to seize on pent up demand. As consumer trends reveal an increased desire to travel by car, the new campaign is timed to highlight Illinois as a top choice for travel ahead of the summer season.
The “Time for Me to Drive” summer tourism campaign is planned to run on television, radio, digital and print media, and highway billboards spanning 18 markets, and with ads also available in Spanish.
The “Time for Me to Drive” summer tourism campaign itself represents the first phase of the State’s strategy to revitalize tourism in Illinois focusing on summer trips and regional overnight stays. Future tourism promotion efforts will be launched as indoor tourism activities, large festivals and mainstay attractions resume as public health guidelines allow.