Campaign Destination

Brand Campaign of Great Rivers & Routes Tourism Bureau of Southwest Illinois

Discover "Greatness Around Every Turn" in Southwest Illinois and Live Like A Local.

Unveiled on May 17, 2021, “Greatness Around Every Turn” is the new brand campaign of Great Rivers & Routes Tourism Bureau of Southwest Illinois that targeting both active outdoor lifestyles and living like a local.

According to Great Rivers & Routes Tourism Bureau, the campaign is planned to run through Labor Day. The new multimedia paid advertising campaign includes digital, social media, and connected television spots that tells the story of the region in a fresh new way throughout the summer.

The “Greatness Around Every Turn” brand campaign is to encourage people to hop in the car and head to southwest Illinois where they can experience amazing outdoor fun or just relax and live like a local.

Focussed on summer travel and road trip adventures, a regional and multi-state ad campaign is underway encouraging travel to the bureau’s six-county region of Madison, Jersey, Calhoun, Macoupin, Montgomery and Greene counties.

Greatness Around Every Turn in Southwest Illinois, 60-sec brand video campaign
Greatness Around Every Turn, Live Like A Local – 60-sec brand video campaign
Discover Greatness Around Every Turn, 30-sec brand video campaign
Live Like A Local with a Southwest Illinois Road Trip, 30-sec brand video campaign

The brand campaign itself is targeting potential leisure travelers within a four-plus hour drive in St. Louis area Missouri metro, central Illinois area including Springfield, Champaign to Peoria, the Quad Cities, Paducah, Kentucky area, and Terre Haute to Evansville, Ind., markets.

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