Unveiled on May 13, 2021, “You Deserve Spain” is the 2021 international advertising campaign of Spain that aimed to attract tourists and promote Spain as a summer destination.
Planned to run 10 weeks, the “You Deserve Spain” summer campaign is targeted to four preferred visitor niches: young people, families, adults without children and the elderly. Different creatives also has been prepared for each of the preferred visitor that the summer campaign is going to look for this year.
Advertising inserts are also planned in media and social networks in eight European countries: the four major source markets, the United Kingdom, France, Germany and Italy, and another four countries with a growing pull for Spanish tourism, Belgium, the Netherlands, Poland and Sweden.
The “You Deserve Spain” summer campaign seeks to go beyond the classic claim of Spain as a destination for sun and beach, and will teach the benefits of this country for foreigners who prefer Spain’s culture, urban spaces or rural settings.
Turespaña, the public body, attached to the Ministry of Industry, Commerce and Tourism through the Ministry of Tourism, that responsible for marketing and promotion of Spain as a travel destination in the world, has hired this year a space in the well-known London’s Piccadilly Circus Square to attract attention in one of the neuralgic points of the capital of the first country of origin of tourists for Spain. In Germany, the Government will put into circulation three buses in Cologne, Dusseldorf and Frankfurt.