Unveiled on May 20, 2021, “Unveils The World” is a global hospitality campaign of Accor that aimed to reigniting the love of travel.
As a global hospitality leader, the “Unveils The World” campaign is a signal of Accor’s confidence in the resurgence of travel, while reinforcing the company’s growing focus on the leisure segment.
With travel restrictions easing across many destinations worldwide, along with significant pent-up demand among travelers, the “Unveils The World” campaign is also a celebration of the return to travel, the approach of summer, and the joy of great hotel stays.
Debuted via a shirt film starrring by Lil Buck, Dominique Mirambeau and Mao Xiaoxing, the “Unveils The World” campaign would like to inspire travelers to rediscover the amazing places and experiences that add beauty, depth and meaning to their lives.
The “Unveils The World” campaign will be launched through ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio of brands.
According Accor’s research, 65% of respondents worldwide are likely to plan a leisure trip in the coming months. Road trips, al fresco dining, cultural experiences, and city escapes are high on the priority lists of planned excursions – areas which Accor’s “Unveil the World” campaign will encourage with special offers, new loyalty benefits and booking flexibility.