Unveiled by VisitEngland on May 20, 2021, “Escape the Everyday – Enjoy the UK this Summer” is the next phase of UK-wide tourism campaign that aimed to boost domestic day trips and overnight breaks of the upcoming summer holidyas season.
With the theme “reconnection with people and places”, the “Escape the Everyday – Enjoy the UK this Summer” has a focus on cities and city visitor attractions as well as regional gateways which have been particularly hard hit by the lack of international visitors and that rely on overseas visitors and their spending.
Comes in partnership with the tourism organisations of London, Northern Ireland, Scotland and Wales, the “Escape the Everyday – Enjoy the UK this Summer” campaign kicks off across the tourism agency’s ‘own’ channels with a short video and branded content across social media with ‘on demand’ television advertising from May 25, 2021.
The paid multi-media campaign then ramps up as the summer season approaches and in line with each nations’ roadmap.
The campaign is also calling for tourism businesses, visitor attractions and destinations across the UK to get involved. A free Escape the Everyday campaign toolkit is available for destinations and tourism businesses across the UK with campaign information, ways to get involved and marketing materials that can be adapted to promote local products and services, attractions and experiences with the theme of “reconnection”.