Aired during season finale of The Voice, the “After a Long Wait” is Vrbo’s latest commercial on its biggest campaign to date that aimed to celebrate the beauty of reuniting with loved ones.
Vrbo’s new ad features John Legend and real-life families who didn’t realize they’d be experiencing surprise reunions with loved ones while cameras rolled.
According to Vrbo, an Expedia Group vacation rental brand, now’s the time to plan your family’s next great get-back-together. Whether you’re ready for a big, laughter-filled beach vacay with the whole extended family, or a quiet mountain getaway to finally meet your newest family members, there’re always be a perfect place for your loved ones and make the reunion happen.
Vrbo believes there’s nothing more important than being with the people you love. It’s a celebration of the joy in reuniting and the power of togetherness.
The “After a Long Wait” ad campaign itself is all about families. It’s all about celebrating long-awaited family togetherness through the summer with pure joy of real-life reunions.
As part of the campaign, 60-second and 30-second versions of “After a Long Wait” is planned to air across major networks including ABC, NBC, and E! and online in YouTube and Facebook ads.
John Legend joined forces again with close collaborator and Grammy Award-winning singer and songwriter Raphael Saadiq to produce the rendition of Johnny Nash’s “I Can See Clearly Now” featured in the ad.