Unveiled by the World Travel & Tourism Council (WTTC) on June 7, 2021, “Reunite” is the campaign that calling on governments around the world to restart international travel and enable the world to reunite once again.
The “Reunite” campaign comes after WTTC’s drive to responsibly rekindle the wanderlust of travellers through its recent “Together in Travel” campaign, despite the multiple global challenges posed by the COVID-19 pandemic. The “Together in Travel” campaign itself was launched in April of last year, as countries had introduced widespread global travel restrictions.
Run under the hashtag #Reunite, the international campaign showcase the importance international travel has on individuals and businesses. WTTC believes that “Reunite” campaign could further encourage governments around the world to recognise the importance of international travel, not only to individuals, but also businesses, and communities, all of which benefit from a thriving sector.
After more than a year of lockdowns around the world due to the Covid-19 pandemic, the #Reunite campaign is also encourage travellers to share with the world, the positive impact travel makes to their lives and mental well-being.
As travel gives us memories which last a lifetime and the most amazing experiences to shar, the #Reunite campaign will urge people from all corners of the globe to share their own stories of how tourism has made a difference and changed their lives.