Campaign Destination

#Connemara, Domestic Tourism Campaign of Connemara & The Islands for Summer 2021

Summer holiday tourism campaign of the West of Ireland, Connemara & The Islands.

Targeted to domestic Irish families and “unconstrained adults”, the tourism industry of Connemara & The Islands launched promotional video to mark the reopening of the hospitality sector in the region on June 3, 2021.

Showcases the almost endless array of activities available across the region this summer, the promotional video perfectly captures the stunning beauty of the region in just over one minute for those who choose to travel to the West of Ireland.

The promotional tourism video would like to send a clear message, Connemara & The Islands are ready and waiting with a warm and friendly welcome for visitors this summer!

The West is Calling, 60-sec video campaign of Connemara & The Islands
Connemara and the Islands, 30-sec video campaign

As part of the campaign, the video is linked to the new Connemara.ie website that features special offers on accommodation for families, couples and groups looking for unique staycation adventure this summer.

The new Connemara & The Islands’ tourism website also provide plenty of tips on great places to stay, eat, drink, kayak, surf, horse-ride, run, bike, hike, sail and do yoga across the region.

Known as the West of Ireland, Connemara offers accommodation for all tastes, including glamping, self-catering, award-winning country houses, five-star hotels and guesthouses, in secluded areas, attractive villages or at the beach; there’s something for everyone.

From sunrise to sunset, a holiday in Connemara is filled with adventure and exploration. Bringing viewers on a whistlestop journey across the white sandy green flag beaches and rugged terrain, through walking trails and the white crest of Atlantic waves, the region is ready to welcome back visitors after the recent lockdown period.

Connemara’s diversity, from stony fields to island life, its people, literary culture, arts and music and its strength of outdoor activities and amenities are of particular appeal this summer as staycation tourists seek out safe environments due to Covid-19.

Visitors to the region are also encouraged to engage with the campaign by following the Connemara social media channels and using the hashtag #Connemara.

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